Objective: Transformed a 35-year-old brand, introducing a modern color palette and refreshed content strategy to support cutting-edge product launches.
Role: Led Art Direction, Brand Strategy, and Creative Development
Result: Drove a significant increase in marketing-driven sales within the first quarter of launch.
Objective: Elevated the spa’s brand identity to create a more upscale, gender-inclusive appeal.
Role: Art Director & Brand Strategy
Result: Enhanced brand perception, earning positive client feedback and increased admiration.
Objective: Develop quarterly themes for National Geographic/PNY and design multilingual micro-websites featuring downloadable content such as photos, maps, ringtones, and more for a global audience.
Role: Lead Graphic & Web Designer
Result: Boosted global engagement with themed content, solidifying PNY as the flash memory choice for the National Geographic Emerging Program.
Objective: Redesign and develop the UI/UX of Millennium Online Booking to be mobile-friendly, integrate a white-label branding component, and enhance overall functionality and features.
Role: Creative Developer
Result: Increased online appointment bookings by 76% in the first quarter, processing over $5.5 million in services.
Objective: Preserve and publish a lost 1960s manuscript by poet Alan Russo, honoring his legacy and introducing his work to new audiences. Collaborated with a team of editors to authenticate, refine, and contextualize the text.
Role: Creative Director, Editor, and Publisher
Result: Revived a significant literary work that earned acclaim from literary and academic communities.
Objective: Rebranded and designed packaging, website, and high-quality product photography, optimizing the brand for e-commerce and brick-and-mortar retail worldwide.
Role: Led Graphic/Web Design and Photoshoot Production
Result: Strengthened retail presence, driving increased sales and positioning the brand as a leader in electronics. The rebrand was honored with an Art Directors Club of NJ Award for excellence in brand transformation.
Objective: Preserve and publish a lost manuscript by poet and musician David Bearden, honoring his legacy and introducing his work to new audiences. Collaborated with a team of editors to authenticate, refine, and contextualize the text.
Role: Creative Director, Editor, and Publisher
Result: Revived a significant literary work that earned acclaim from literary and academic communities.
Objective: Revitalized the salon’s brand identity by refining overly feminine elements to achieve a balanced, modern aesthetic.
Role: Art Direction & Brand Strategy
Result: Elevated brand perception, earning positive client feedback and increased engagement.
Objective: Create cohesive and engaging design materials for an annual client conference, ensuring consistency across all touchpoints.
Role: Creative Developer & Graphic Designer
Result: Attracted 400+ attendees and enhanced the experience through visually engaging and easy-to-navigate materials.
Objective: Develop a brand awareness campaign celebrating the salon industry's impact and expressing appreciation for their care and contributions to making our lives more beautiful.
Role: Creative Direction
Result: Premiered on the History Channel, Discovery Channel, and Time Square, driving increased awareness and engagement within the salon industry.
A few samples of identity logos for various markets.
